Professional Telecommunications

Customer Engagement Optimization with ML Models

Data Scientist 1 year 2 months

Built predictive machine learning models to prioritize customers for marketing campaigns, improving targeting decisions within business and regulatory constraints.

Highlights

  • Developed machine learning models to identify customers most likely to respond to specific campaigns, supporting more targeted outreach within regulatory contact limits.
  • Built custom pipelines for feature engineering and hyperparameter tuning on customer datasets.
  • Deployed and monitored machine learning workflows in a production environment.
  • Integrated predictive outputs into campaign selection workflows, enabling day-to-day operational use of the models.

Technology Stack

Python
pandas seaborn PySpark scikit-learn pytest
Machine Learning
Random Forest XGBoost
Databricks
Databricks Clusters
SQL
PL/SQL
Tableau

Tags

#professional #ml #data-science